Those Bike Race fans promoted unofficial tournaments, created channels on YouTube and other social networks, without any investment or interference from the company. It worked so well that two new Bike Race official worlds were created that way.Īnd it didn’t stop there. The group organized competitions between them to select the best creations and officially incorporate them into the game. One of the coolest outcomes of this collaboration was when we made available the feature that allowed players to create new levels to play. At the same time, it was a great space for us to receive feedback, track bugs, and get information from real users’ experience, which helped us improve the game. I remember some incredible stories of people posting photos with T-shirts, birthday cake for their newborn daughter, tattoos, all with Bike Race theme. People’s engagement was impressive, and the group had very active discussions. Although this was not very good from a business point of view, it ended up evolving into a powerful collaboration with the group administrators and the community itself.
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Basically, they taught each other how to get advantages and resources without having to pay for them. GOD OF BIKE RACE: A GROUP FOR REAL FANSĪn example of this engagement came from a Facebook group, where players got together to exchange game hacks with each other: God Of Bike Race. This is the kind of thing that always defined Wildlife’s culture: our commitment of doing things quickly, and delivering with quality. It was impressive to see how a crucial feature for the game’s success was developed by a single programmer, and in a very short time. But Bike Race was special, because it provided the creation of a strong and highly engaged community, spontaneously, without us making any investment in community management or social media channels. Until that moment, the most successful game in the company was Racing Penguin. The new feature allowed people to gather friends to race against each other, run competitions, and it created another dimension of fun. In just three weeks, it received the multiplayer feature update, which made its popularity explode. It was an honor to be able to contribute to a project of such spontaneous success and which also has a fascinating history from the technical point of view.īike Race was launched in the first months of 2012 and was already a good game. After working on some exciting projects, I joined the Bike Race development team, one of Wildlife’s most successful games at the time.īefore I even joined the team, Bike Race was my favorite game, due to its dynamics and competitive style. Two years later, I would hit a significant milestone in my career.
We used to work together before, so he invited me to join this adventure in 2012.
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Garib was the first person hired by Victor and Arthur Lazarte to work with them in the gaming company they were creating in 2011, then known as Top Free Games. Those stories are often marked by a particular person who presented us the opportunity to explore this relatively new (and very promising) industry – in my case, that person was Rafael Garib.
There are lots of stories such as mine, of people that already loved games, but didn’t necessarily looked for jobs in the area.
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Guilherme Amantea, Director of Engineering, writes about Bike Race, a spontaneous success with an interesting technical history.Įight years ago, when I worked as a software developer for a company that makes ATMs, I couldn’t imagine that one day I’d be working for a gaming company.
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